Welcome to Embassy

Embassy Cycling stocks top industry-leading brands for cycling apparel, accessories, componentry as well as complete bikes & framesets.

Here at Embassy, we believe a bike shop should exist for its customers, be encouraging of riders and contribue to a fun community for cyclists to be part of.

That's what we're seeking to do and we're looking forward to working with cyclists seeking the same.

Build your next custom bike with us

  • Independent expert recommendations
  • Sourced and custom fit by qualified professionals
  • Establish your size and ride style to fit ideal frame geometry
  • Advocacy of quality brands, models and personalisation