“Each staff member brings their own expertise to collectively improve your riding experience.”

A desire for creating a customer experience that reflected their passion for cycling; Tom Petty and Alexandre Nazarewicz bring you Embassy. Each staff member brings their own expertise to collectively improve your riding experience.

Frame Finder Service


Initial consultation and discussion.
Comprehensive Retul bike fit to determine your ideal bike geometry.
Bike recommendations tailored to your fit, purpose and budget.
Sourcing of bike and final Retül fitting to new bike.

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Frame Finder Service

Our Custom Build service is a tailored bike buying experience around your ideal fit. As Australia’s first brand independent bike shop, we focus on assisting you find the right bike for your fit, budget and purpose.

We also feel it should be a collaborative process, working together with our experience to help navigate geometry charts and componentry.

This is a three-step process where we start with a comprehensive consultation, which includes a preliminary bike fit to your existing bike or to our adjustable fit bike, followed by the recommendations, pricing and sourcing of the bike. Once arrived, we build your bike to your ideal fit, and include a final fitting session to ensure it rides perfectly.

Each stage of the process is handled by specialists, your fitting and consultation is handled by head bike fitter, Tom, Naz coordinates the project and provides design and componentry advice and your bike is carefully built by Jordan to your measurements.


Whether you are searching for a new bike, or struggling with your existing one, a professional bike fit can be beneficial to all types of riders. Having an expert assess your position and equipment should be the starting point for your riding objectives and will save you time and money in the long run.

We can reduce the risk of injury and help prevent pains that are common in the knees, feet, hands and neck. Many riders unnecessarily put up with these aggravations, limited performance and even risk injury as they are not sure how to tackle the problem. Whilst the bicycle frame is a fixed component, there are many parts that can be easily adjusted to dramatically improve your riding experience.

Tom Petty
Head Bike Fitter

Tom combines extensive expertise with formal accreditation from Retül as a certified fit specialist and an advanced TT/Triathlon fitter. Despite the formal qualifications, he feels it is his combination of state-of-the-art technology and customer-centric approach, that achieves the best results.

Having worked in cycling since 2006, Tom first started a specialist bike fitting business in early 2012 known as Pave the Way. Outside of this, Tom has helped build, and continues to manage Oceania’s number one UCI Continental team - Team BridgeLane.

Tom has taken the team from domestic victories in the National Road Series to competing internationally, across Asia, Europe and the USA. The team gives riders a better platform for success which has already seen notable WorldTour graduates.

Originally from Brighton, England it was Tom’s Aunt and Uncle who were the first to ignite his passion for cycling, before moving to Australia in 2006.